Omni-channel e-Commerce strategies are changing the landscape of retail. Brands can no longer assume that touchpoints across channels can be managed individually. Orchestrating the various points of customer interaction such as to offer a consistent and seamless customer experience is becoming a key goal, particularly for fashion brands. However, the road to omnichannel e-Commerce is strewn with challenges that directly impact internal processes and systems across different company departments.
In this report, we highlight the big- gest challenges our interview partners faced when executing their omnichannel retail strategy and share how they overcame them and put them in place in the real world.
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