Netcomm Suisse Observatory Portal

Market Data, Consumer Insights and Expert Knowledge


The Netcomm Suisse Observatory is an international point of reference for information, trends and data about the e-Commerce and digital sectors. It variously commissions, directs and carries out a profound breadth of qualitative and quantitative research about online behavior in Switzerland and globally.

Through defining guidelines, collecting study data and cooperating with world-leading research institutes and partners, the Netcomm Suisse Observatory is a solid and reliable source of quality information about the development of the digital environment.

Discover more here, or browse our reports below. Many reports have short versions available for free download and Netcomm Suisse members are entitled to download the full versions entirely free of charge. If you are a member of Netcomm Suisse, to download your free reports do the following:

  1. Choose the report you wish to read
  2. Click on “purchase”
  3. In the checkout area, click on the red discount box and enter your membership promo code

N.B. If you are a Netcomm Suisse member but are not in possession of your members promo code, please contact Alice Uboldi, Community Manager for help.



At least something remains constant in these times, the booming Christmas business. Every year the Christmas business comes back with an unbelievable amount of parcels and packets. This does not only apply to the parcel…

Automating certain activities can support marketing teams in increasing the efficiency of their work. Companies are eager to seek those productivity gains as they are looking into tech investments. According to Forrester's estimates, total spending…

The food sector is facing a new wave of innovation looming from new product developments to new distribution models. This report is examining how Swiss consumers are adopting digital as a purchasing channel for food.

In this report, we take a look at the travel preferences of Swiss consumers for destinations, booking channels, and expenditures. This report also looks at how Covid-19 has been impacting travelers’ decisions for 2020 and…

The internet offers consumers the opportunity to have a convenient and direct access to products from all over the world. In this report, we take a look at the habits of Swiss consumers when shopping…

In this report, we take a spotlight on how Swiss consumers are embracing digital channels in the health sector. Specifically, this report is talking about online search for health-related information, use of tele-health services, use…

Fashion is one of the most advanced industries in the digital market. Brands are investing many resources to build up sophisticated user experiences across a multitude of touchpoints. In this report, we look at the…

Since its initiation in Switzerland in 2015, Black Friday saw a strong evolution as a key shopping day with major discounts

In this report, we ask consumers about the use of cross-border e-commerce in genera and the perception of Switzerland and th use of Swiss online shops by consumers abroad. In particular, the degree of attractiveness,…

The COVID-19 pandemic has accelerated the shift towards a more digital world. Changes in behaviour observed now are likely to have lasting effects when the world economy starts to pick up. This webinar will present…

Switzerland has excellent internet infrastructure. Official data from the Federal Statistical Office is showing that 95% of Swiss households have access to broadband internet. Further, the official data 76% of Swiss consumers older than 15…

This consumer behavior report is focusing on how Swiss consumer are buying products for their homes through online channels. The home & living domain includes smaller and larger pieces of furniture, household items and appliances,…

Discover the key consumer trends in Switzerland for e-Commerce and use of digital technologies for the year 2014!

What is the state of e-commerce in Switzerland? How much do Swiss online shoppers spend, what do they buy and what methods do they use when they shop online?

Thanks to the new edition of this study, conducted in December 2015, all aspects regarding consumers’ relationship with internet are examined, with special attention given to attitudes and behaviour while purchasing products and services online.

Many thanks for purchasing our report. Just click on the link here below! Happy reading! The Netcomm Suisse Observatory Team

The new edition of this study, created in collaboration with Switzerland Global Enterprise, examines all aspects regarding consumers’ relationship with the internet, with a special focus on their attitudes and behaviour when purchasing products and services…

As the sector generating the majority of the value of e-Commerce and the second most popular product category, tourism is an extremely important industry for online sales.

What does e-Commerce look like in Switzerland today? How much do Swiss online shoppers spend? Which products do they prefer? Which payment methods do they use? How many e-shoppers prefer to buy abroad rather than…

Investigating Swiss digital tourism services, this report (created by Contactlab and sponsored by Intarget) analyses user behaviour, destination reputation, the use of big data and the latest trends in the sharing economy.

This report highlights Swiss consumer's attitude towards international purchases. On the other hand, we present the potential of Swiss e-merchants in foreign markets and how consumers in Europe, the US, China, South Korea, Japan, and…

Food & beverage e-Commerce is an expanding market according to Eurostat data, in EU27 food & beverage online shoppers have tripled over the past 10 years, however, there is still a significant gap between potential…

eCommerce ist auf dem Vormarsch. Der Onlineverkauf von Waren bietet Händlern die Möglichkeit, ihr Spielfeld zu erweitern und ihre Produkte international zu veräussern.

Omni-channel e-Commerce strategies are changing the landscape of retail. Brands can no longer assume that touchpoints across channels can be managed individually. Orchestrating the various points of customer interaction is becoming a key goal.

Embracing new business and service models in the travel and tourism sector responding to changing consumer lifestyles and increased connectivity.

Changing consumer habits urge food brands and retailers to embrace new distribution models and develop healthier and more sustainable products.

For a long time, luxury brands were hesitating in selling online as it meant a compromise in the exclusive access to their products. Nowadays, companies are aware that their customers are willing to shop high-priced…

This report summarizes the key findings of the eLuxury Lifestyle Workshop held on 12 November. A group of industry experts discussed the sector's innovation priorities for the coming years and in what areas collaboration with…

This report summarizes the key findings of the FoodTech Lifestyle Workshop held on 12 November. A group of industry experts discussed the sector's innovation priorities for the coming years and in what areas collaboration with…

This report summarizes the key findings of the Smart Working & Living Lifestyle Workshop held on 12 November. A group of industry experts discussed the sector's innovation priorities for the coming years and in what…

This report summarizes the key findings of the TravelTech Lifestyle Workshop. A group of industry experts discussed the sector's innovation priorities for the coming years and in what areas collaboration with startups can support their…