Netcomm Suisse Observatory Portal

Market Data, Consumer Insights and Expert Knowledge


The Netcomm Suisse Observatory is an international point of reference for information, trends and data about the e-Commerce and digital sectors. It variously commissions, directs and carries out a profound breadth of qualitative and quantitative research about online behavior in Switzerland and globally.

Through defining guidelines, collecting study data and cooperating with world-leading research institutes and partners, the Netcomm Suisse Observatory is a solid and reliable source of quality information about the development of the digital environment.

Discover more here, or browse our reports below. Many reports have short versions available for free download and Netcomm Suisse members are entitled to download the full versions entirely free of charge. If you are a member of Netcomm Suisse, to download your free reports do the following:

  1. Choose the report you wish to read
  2. Click on “purchase”
  3. In the checkout area, click on the red discount box and enter your membership promo code

N.B. If you are a Netcomm Suisse member but are not in possession of your members promo code, please contact Alice Uboldi, Community Manager for help.



What does e-Commerce look like in Switzerland today? How much do Swiss online shoppers spend? Which products do they prefer? Which payment methods do they use? How many e-shoppers prefer to buy abroad rather than…

Discover the key consumer trends in Switzerland for e-Commerce and use of digital technologies for the year 2014!

Switzerland has excellent internet infrastructure. Official data from the Federal Statistical Office is showing that 95% of Swiss households have access to broadband internet. Further, the official data 76% of Swiss consumers older than 15…

Embracing new business and service models in the travel and tourism sector responding to changing consumer lifestyles and increased connectivity.

Investigating Swiss digital tourism services, this report (created by Contactlab and sponsored by Intarget) analyses user behaviour, destination reputation, the use of big data and the latest trends in the sharing economy.

The new edition of this study, created in collaboration with Switzerland Global Enterprise, examines all aspects regarding consumers’ relationship with the internet, with a special focus on their attitudes and behaviour when purchasing products and services…

What does Swiss e-Commerce look like in 2017? How much does the average Swiss shopper spend online? Which products are most attractive to customers in Switzerland, and what are the payment methods that these shoppers…

This consumer behavior report is focusing on how Swiss consumer are buying products for their homes through online channels. The home & living domain includes smaller and larger pieces of furniture, household items and appliances,…

Food & beverage e-Commerce is an expanding market according to Eurostat data, in EU27 food & beverage online shoppers have tripled over the past 10 years, however, there is still a significant gap between potential…

Female professionals working in the digital and e- Commerce sectors were asked to speak up and share their experiences. This is what they told us.

Changing consumer habits urge food brands and retailers to embrace new distribution models and develop healthier and more sustainable products.

Fashion is one of the most advanced industries in the digital market. Brands are investing many resources to build up sophisticated user experiences across a multitude of touchpoints. In this report, we look at the…

As the sector generating the majority of the value of e-Commerce and the second most popular product category, tourism is an extremely important industry for online sales.

The processes behind international online sales are not simple; there are many potential friction points and obstacles to tackle along the way. In this report, we identify the challenges Swiss online merchants face when selling online…

The outbreak of COVID-19 in Switzerland has been a huge shock both for society and for the economy likewise. As consumers have to face new normality that comes at the same time with a high…

On 6 February 2020, Netcomm Suisse Obsevatory organised a workshop focusing on marketing automation initiative. This report summarizes the key points of the discussion, including case studies from STMicroelectronics and Philip Morris International and our…

For a long time, luxury brands were hesitating in selling online as it meant a compromise in the exclusive access to their products. Nowadays, companies are aware that their customers are willing to shop high-priced…

This report by Netcomm Suisse member Blogmeter reveals 6 hot trends for tech applications in the luxury sector: Sustainability Personalization Inclusion e-Commerce and Omnichannel Social Media New Technologies The report is available in Italian.

Access the following free insights from our member Blogmeter: 1. The «Influencer Marketing» market overview 2. The data-driven approach: beyond Followers 3. Influencers: the fashion ranking 4. Case History

This report is focusing on the evolution of website traffic in Switzerland from January 2020 until April 2020 as Swiss consumers were facing lockdown measures to prevent the spread of the virus. The report is…

This study examines the potential implications of the “VAT Package” published on 1 December 2016 by the European Commission. It's aiming to modernize VAT rules for cross-border e-commerce.

What is the state of e-commerce in Switzerland? How much do Swiss online shoppers spend, what do they buy and what methods do they use when they shop online?

Thank you for downloading our report. Happy reading! The Netcomm Observatory team

This report highlights Swiss consumer's attitude towards international purchases. On the other hand, we present the potential of Swiss e-merchants in foreign markets and how consumers in Europe, the US, China, South Korea, Japan, and…

Thanks to the new edition of this study, conducted in December 2015, all aspects regarding consumers’ relationship with internet are examined, with special attention given to attitudes and behaviour while purchasing products and services online.

This report summarizes the key findings of the Smart Working & Living Lifestyle Workshop held on 12 November. A group of industry experts discussed the sector's innovation priorities for the coming years and in what…

This report summarizes the key findings of the eLuxury Lifestyle Workshop held on 12 November. A group of industry experts discussed the sector's innovation priorities for the coming years and in what areas collaboration with…

Omni-channel e-Commerce strategies are changing the landscape of retail. Brands can no longer assume that touchpoints across channels can be managed individually. Orchestrating the various points of customer interaction is becoming a key goal.

This report summarizes the key findings of the FoodTech Lifestyle Workshop held on 12 November. A group of industry experts discussed the sector's innovation priorities for the coming years and in what areas collaboration with…

This consumer report puts an eye on the travel habits of Swiss consumers. The report examines what holiday destinations Swiss consumers prefer, where they find inspiration and what devices they use for research, booking and…

eCommerce ist auf dem Vormarsch. Der Onlineverkauf von Waren bietet Händlern die Möglichkeit, ihr Spielfeld zu erweitern und ihre Produkte international zu veräussern.

This report highlights attitudes and behvavior of Swiss consumers for online purchases on foreign sites. This research gives insights into the purchasing habits of Swiss online shoppers abroad.

This report summarizes the key findings of the TravelTech Lifestyle Workshop. A group of industry experts discussed the sector's innovation priorities for the coming years and in what areas collaboration with startups can support their…

This consumer report takes a close look at the online purchasing behavior of Swiss people.

Covid-19 has a major impact on how consumers behave as they face social distancing measures and uncertainty about the economic development. In this report, we take a look on how Covid-19 has impacted the online…