Internationalization & Swissness Appeal 2020

Report published October 2020

In this report, we ask consumers about the use of cross-border e-commerce in genera and the perception of Switzerland and th use of Swiss online shops by consumers abroad.
In particular, the degree of attractiveness, reputation and perception of Switzerland is investigated, what types of products are people buying in Switzerland and their shopping experience, why do the consumers shop in Switzerland and why not.

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