The travel industry was an early adopter when it comes to digital sales channels. Today, the sector has a high online spending per user and players with high digital maturities like booking.com and Airbnb. However, changing consumer lifestyle, with an increased presence of digital applications in their daily lives and the rise of the sharing economy, is pushing companies in the sector to re-invent once more their business models.
In this report, we highlight the key points of the workshop’s discussion related to the case studies of Lastminute Group, CybHotel, Easyjet, and SBB.
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