Thanks to the new edition of this study, conducted in December 2015, all aspects regarding consumers’ relationship with internet are examined, with special attention given to attitudes and behaviour while purchasing products and services online. The methodology applied during the study ensures that the reality of ecommerce is accurately represented in each market area.
Particularly, the present analysis is focused on the potential of Switzerland in ecommerce, providing a fundamental contribution to understand the attractivity and values that this country can convey to international market.
The Swiss e-commerce factor, unveiled by this analysis, is now measured in 5 different European countries – Germany, UK, Italy, France and Spain – and in 4 extra-European selected markets: Shanghai, Guangzhou, New York and Los Angeles.
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