Investigating Swiss digital tourism services, this report (created by Contactlab and sponsored by Intarget) analyses user behaviour, destination reputation, the use of big data and the latest trends in the sharing economy. Looking towards the future, the paper gives you the information you need to make the right business decisions and harness the huge scope for growth.
Key findings:
1. The Swiss online demand for holidays has been growing during the last decade
2. In 2017, the Swiss e-Tourism segment represents more than one third of total online shoppers
3. Holiday is confirmed the online purchase for which Swiss people spend the most
4. Online shoppers of holidays have a higher digital proficiency not only compared to regular internet users but also compared to generic online shoppers
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