Tourism is big business globally, accounting for 9.9% of GDP (World Economic Forum 2009), and Switzerland is no exception: the industry is worth a prosperous 38.5 billion CHF (2013). As the sector generating the majority of the value of e-Commerce and the second most popular product category, tourism is an extremely important industry for online sales.
Investigating Swiss digital tourism services, the report analyses the latest trends, user behaviour, destination reputation, the use of big data and the latest trends in the sharing economy. Looking towards the future, the paper gives you the information you need to make the right business decisions and harness the huge scope for growth.
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